Amazing! My first IMRO award - and we win it for the 'Best Social & Digital Innovation' for a project/radio station in Ireland.
And a nice lil tidbit is that this is the categories first year in existence - nice to kick it off with a win!
First off, a huge well done to Mario who is a complete and utter genius. To think that he turns around 5-10 Gift Grub sketches every single week, for 20 years, is insane! Day after day, he's in the vocal booth churning out comedy - insane.
And thank you to my partner in digital crime (like, good crime), Alison Healy - we buzzed off eachother really nicely to bring this one to life. And to the Breakfast team for assisting us all the way - Charlie, Shauna, Stewart & Ian.
Holy moly cakes - we’ve only just gone and won best ‘Social & Digital Innovation’ at the IMRO Radio Awards 🇮🇪📻🎶
Faaaaaaaaack 🍻🍾🍹🍸🥃🍷 pic.twitter.com/OvxhKbmgPD
— ˗ˏˋ ʀᴏs ᴍᴀᴅɪɢᴀɴ ˊˎ˗ (@rosmad) October 4, 2019
For a lil insight in to Mario's genuins, check out this behind-the-scenes we shot:
A Day In The Life Of #GiftGrub - go behind the scenes with @GiftGrubMario and find out how Gift is created every day!
Mario & @IanDempsey will be revealing Ireland's favourite Gift Grub of ALL TIME - this Saturday from 2pm! Join us for the countdown! 📻 pic.twitter.com/T1KG0K4uCz
— Today FM (@TodayFM) May 9, 2019
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