Pullin’ stats ‘n’ talking sooooowysh – Today FM Social Update

Pulling some reports in Today FM - really great to see our adapted social strategy paying off so quickly. We've industry-topping stats across all metrics in recent weeks.

//// Facebook & Instagram performance (last 7 days): \\\\
>>> Facebook:
- Tracking No.1 across stations in Ireland across all metrics, for another week
- We are one of the only brands gaining significant amounts of followers (653+)
- The most engaged radio brand on FB in Ireland, double the next in list (31% of radio industry)
- Leading the way in video views (729k - 39% of radio industry)

>>> Instagram:
- Tracking No.1 across stations in Ireland across all metrics
- Large growth on our Insta channel (790+)
- We account for 46% of all video views in the industry last week on Instagram

- Really promising as most of the stats are driven by Today FM owned content (presenter-led video or podcasts)
- Good to see as it comes at a time when we are revisiting how we are distributing our content
- Record breaking few weeks for our podcasts

Source: CrowdTangle


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